I spend A LOT of time thinking about how Youtube laundered preformative giving content for a new generation. My first contact with the format was Extreme Makeover Home Edition and, like...Publisher's Clearinghouse commercials.
Now you see a video of someone in a tight circumstance and the comments are full of kids tagging David Dobrik and MrBeast so they can come down and fix things (and make a video that racks up a guaranteed 5M views).
Like, what happens when everyone gets desensitized to that?
I spend A LOT of time thinking about how Youtube laundered preformative giving content for a new generation. My first contact with the format was Extreme Makeover Home Edition and, like...Publisher's Clearinghouse commercials.
Now you see a video of someone in a tight circumstance and the comments are full of kids tagging David Dobrik and MrBeast so they can come down and fix things (and make a video that racks up a guaranteed 5M views).
Like, what happens when everyone gets desensitized to that?